Circulation and readership profile
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| International Tug & Salvage is published six times a year - January/February, March/April, May/June, July/August, September/October, and November/December.
The circulation is now a combination of subscription and controlled circulation (reader requested) with the eventual aim of becoming subscription only. In February 2003, an extensive 'clean-up' exercise was undertaken to remove the 'deadwood' that inevitably accumulates (although suprisingly little) after a magazine has been published for a number of years. At the same time a campaign was initiated to convert to a paid subscription basis. This campaign continues, but after just three issues, 550 plus readers were paying for the privilege or receiving IT&S. This encouraging figure has been achieved by circulating 4,500 copies to named individuals but denying just two issues per year on a computer controlled rota to non-subscribers. To put it simply, over 5,800 people received four out of the six issues published per annum, a factor that series advertisers should consider.
Media experts have expressed the view that the 'conversion to subscription' figures achieved by IT&S in such a short time is nothing short of remarkable but it should be noted that the reason lies in the impeccable origins of the start-up circulation list. The publisher, Allan Brunton-Reed, is known throughout the industry as founder and organiser for the past 40 years of the prestigious International Tug & Salvage (ITS) Conventions.
Updating of the circulation database is carried out in-house on a daily basis. Significant bonus distribution takes place at major exhibitions throughout the year including Europort (Amsterdam), IWBS (New Orleans), Seawork (Southampton), SMM (Hamburg) and Norshipping (Oslo).
*INDEPENDENT AUDIT
The distribution figures in respect of International Tug & Salvage have been independently audited by Moore Stevens, Chartered Accountants and Registered Auditor. Copy available on application. |
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| Tug owners, operators , AHTS vessels, salvage and diving contractors
| 35%
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| Equipment manufacturers, electronics, deck machinery suppliers
| 15%
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| Classification societies, naval architects, consultants
| 10%
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| Vessel builders, repairers
| 9%
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| Tug enthusiasts, press, miscellaneous
| 9%
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| Propulsion systems
| 6%
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| P&I Clubs, lawyer
| 5%
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| Government departments, universities, research
| 4%
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| Brokers, agents, finance
| 3%
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| Port and harbour authorities, dredging
| 3%
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| Click here to view the Circulation Figures for the magazine |
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