Circulation and readership profile
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| International Tug & Salvage is published six times a year - January/February, March/April, May/June, July/August, September/October, and November/December.
The circulation is now a combination of subscription and controlled circulation (reader requested) with the eventual aim of becoming subscription only. In February 2003, an extensive 'clean-up' exercise was undertaken to remove the 'deadwood' that inevitably accumulates (although suprisingly little) after a magazine has been published for a number of years. At the same time a campaign was initiated to convert to a paid subscription basis. This campaign continues, but after just three issues, 550 plus readers were paying for the privilege or receiving IT&S. This encouraging figure has been achieved by circulating 4,500 copies to named individuals but denying just one issue per year on a computer controlled rota to non-subscribers. To put it simply, over 5,500 people received five out of the six issues published per annum, a factor that series advertisers should consider.
Media experts have expressed the view that the 'conversion to subscription' figures achieved by IT&S in such a short time is nothing short or remarkable but it should be noted that the reason lies in the impeccable origins of the start-up circulation list. The publisher, Allan Brunton-Reed, is known throughout the industry as founder and organiser for the past 35 years of the prestigious International Tug & Salvage (ITS) Conventions.
Updating of the circulation database is carried out in-house on a daily basis. Significant bonus distribution takes place at major exhibitions throughout the year including Europort (Amsterdam), IWBS (New Orleans), Seawork (Southampton), SMM (Hamburg) and Norshipping (Oslo).
*INDEPENDENT AUDIT
The distribution figures in respect of International Tug & Salvage have been independently audited by Moore Stevens, Chartered Accountants and Registered Auditor. Copy available on application. |
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| Tug owners/operators & towage contractors
| 32%
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| Tug builders and repairers
| 10%
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| Naval architects, engineers, surveyors & consultants
| 8%
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| Salvage, heavy lift, diving & pollution control
| 5%
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| Shipowners & oil companies
| 4%
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| Government departments, Associations & Class Societies
| 5%
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| Specialist Law firms/lawyers
| 5%
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| Shipbrokers & finance
| 4%
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| Diesel engine suppliers
| 2%
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| Insurance, underwriters & P & I Clubs
| 2%
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| Universities, libraries and research
| 2%
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| Equipment suppliers
| 14%
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| Tug enthusiasts, press and miscellaneous
| 7% |
| Click here to view the Circulation Figures for the magazine |
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